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AI Insights · Timothy · July 2025

Top Entertainment Mascot Games on Android in the UK - Q2 2025

Explore the performance of the top 5 entertainment mascot games on Android in the UK during Q2 2025, including trends in downloads, revenue, and active users.

Top Entertainment Mascot Games on Android in the UK - Q2 2025

In the second quarter of 2025, the Android platform in the United Kingdom saw significant activity in the entertainment mascot games category. Here's a closer look at how the top five games performed, based on data from Sensor Tower.

Sonic Dash Endless Runner Game from SEGA experienced a gradual increase in weekly revenue, peaking at around $411 in late June. Weekly downloads started strong at approximately 3.8K and showed a downward trend, ending the quarter at 2.4K. Active users also decreased from 17.3K in early April to 12.2K by the end of June.

For Sonic Forces: PvP Battle Race, also by SEGA, weekly revenue fluctuated, reaching a high of $1.8K towards the end of the quarter. Downloads showed a decline from 4.1K in early April to around 2.2K by the end of June. Active users dropped significantly from 23.9K to 7.1K during the same period.

Minion Rush: Running Game by Gameloft SE had its revenue peak at $704 in late May. Downloads saw a notable rise mid-quarter, reaching 3.2K in late May. Active users increased impressively from 9.1K in mid-April to 22.6K by mid-June, before settling at 12.3K by the end of the quarter.

World of Peppa Pig NETFLIX, released by Netflix, saw no revenue during this period. Downloads, however, increased steadily from 1K in early May to 3.5K by early June. Active users also increased, starting at 786 and reaching 4.2K by late May, before declining to 1.9K at the quarter's end.

Lastly, Hello Kitty Nail Salon from Budge Studios experienced a modest increase in revenue, peaking at $71 in early June. Downloads fluctuated, ending at 2.1K in late June, while active users saw an increase from 3.2K to 4.9K over the quarter.

These trends highlight the dynamic nature of the entertainment mascot games sector in the UK. For more detailed insights and data, visit Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025